Here's some copy I wrote for GGM...

“Let’s get a drink, guys.”

It might be one of the oldest phrases known to man. It didn’t take our ancestors long to figure out that if they treated grains and fruits in certain ways, the foods produced a pleasing effect that took the edge off a harsh and cruel life. Alcohol was used to mark seasons, rites of passage, or just to make it easier to talk to the girl in the cave next door.

Around 7,000 years ago, or so the story goes, someone picked up a honeycomb, looking for the golden treasure inside, and discovered something else. In those days, wild yeasts just floated through the air, sometimes coming to rest in unusual places-like a honeycomb. When pure rainwater fell in, the yeast found purchase and a new family of beverages was born. The fermented honey simply sat there, waiting to be discovered.

And discovered it was. The ancient Greeks called it “ambrosia,” the drink of the gods. The Hindus named it “amrita,” which means “She who gives life to the thirsty.” Chinese alchemists mixed it with gunpowder, attempting to create an elixir that would grant immortality. In Europe, fans of the drink named it after the Old English word for honey, medhu, which over time, became known as mead. They sent newlywed couples out with a month’s supply of it, a vacation that came to be known as a honey moon. The Vikings drank it before going into battle, and believed if they fought bravely, they would be admitted to Valhalla, where they would drink mead for all eternity. For thousands of years, mead was the drink from Norway to Africa, Spain to China.

Times change. Wars, politics, religion and taxes all brought grape wine to the forefront. Mead remained popular in Russia among writers and poets, who were well aware of its ability to inspire the mind and loosen the tongue.

At last, mead has come to you. Whether you are a lover, fighter, artist, or simply one who wants to try a new thing, you’ll no doubt find something pleasurable in it. It pours like water, is “sweeter than liquor, more exotic than beer,”™ and leaves one with the feeling that they have re-connected with something ancient, mystical and profound.

Become Legendary. Drink Gungirl mead.