Here's some copy I wrote for GGM...

“Let’s get a drink, guys.”

It might be one of the oldest phrases known to man. It didn’t take our ancestors long to figure out that if they treated grains and fruits in certain ways, the foods produced a pleasing effect that took the edge off a harsh and cruel life. Alcohol was used to mark seasons, rites of passage, or just to make it easier to talk to the girl in the cave next door.

Around 7,000 years ago, or so the story goes, someone picked up a honeycomb, looking for the golden treasure inside, and discovered something else. In those days, wild yeasts just floated through the air, sometimes coming to rest in unusual places-like a honeycomb. When pure rainwater fell in, the yeast found purchase and a new family of beverages was born. The fermented honey simply sat there, waiting to be discovered.

And discovered it was. The ancient Greeks called it “ambrosia,” the drink of the gods. The Hindus named it “amrita,” which means “She who gives life to the thirsty.” Chinese alchemists mixed it with gunpowder, attempting to create an elixir that would grant immortality. In Europe, fans of the drink named it after the Old English word for honey, medhu, which over time, became known as mead. They sent newlywed couples out with a month’s supply of it, a vacation that came to be known as a honey moon. The Vikings drank it before going into battle, and believed if they fought bravely, they would be admitted to Valhalla, where they would drink mead for all eternity. For thousands of years, mead was the drink from Norway to Africa, Spain to China.

Times change. Wars, politics, religion and taxes all brought grape wine to the forefront. Mead remained popular in Russia among writers and poets, who were well aware of its ability to inspire the mind and loosen the tongue.

At last, mead has come to you. Whether you are a lover, fighter, artist, or simply one who wants to try a new thing, you’ll no doubt find something pleasurable in it. It pours like water, is “sweeter than liquor, more exotic than beer,”™ and leaves one with the feeling that they have re-connected with something ancient, mystical and profound.

Become Legendary. Drink Gungirl mead.

Mead...what's that?

I get asked that a lot! Mead is actually fermented honey. Most alcohols are made from grains or starches and produce a bitter-tasting drink that needs to be mixed with something or is an "acquired" taste. Mead goes down smooth and sweet. A lot of people don't feel like they're drinking anything more than a cider and are very surprised at just how buzzed they can get.

Mead is found throughout history and mythology-to the Norse, it was the drink of gods and heroes. it inspired song, poetry and storytelling, and was drank at every ritual and ceremony. The Greeks called it ambrosia and believed it conferred immortality. The Hindus referred to it as amrita, which means "she who gives life to the thirsty."

Odin, chief god of the Nordic peoples
often carried a spear named Gungir,
which was said to never miss its mark.
He almost never misses with the maidens, either,
with the exception of the daughter of a man named Billingsr.
Time and again she eluded his amorous advances.
Perhaps he could have used a bottle of Gungirl Mead,
with a taste that’s as sweet, mysterious and elusive as a fair maiden.
Brewed in a town called Billings, Gungirl is “more exotic than beer and sweeter than liquor.”
The ancient Northern Europeans were well aware of mead’s aphrodisiac qualities,
which is why they sent newlyweds out with month’s supply of it.
The fermented honey made hearts grow closer and inhibitions come down.
Said couples were expected to be gone for a “moon,” and thus, their vacation
came to be known as a “honeymoon.”
You can still taste what made mead the ancients’ drink of choice,
and feel that heady rush that’s a bit like falling in love.